The second day of WordCamp San Francisco was focused on two things: Blogging and contributing to WordPress. As part of the blogging track, Chris Lema gave a talk on how to build your brand with a blog. He’s shared the slides on his site, (which, if you’re not reading, you should be), and he’s also provided an accessible, text-only summary of the slides that made up his presentation. It’s some of the best blogging advice you’ll read when it comes to using your blog to further your business goals.

I was pleasantly surprised to watch as Chris did a sound check before his talk. I think his might have been the only talk before which that happened. That demonstrates attention to detail and is a real mark of professionalism.