This talk was given at WordCamp DFW by Kirk Bowman of The Art of Value. It puts forward a ton of practical steps to help you move from hourly billing (which creates a conflict between you and your customer) to value-based pricing. As a side note, the projector happened to not be working, so the talk included lots of descriptions of what would have been completely visual material if the slides had been available at the time.

If you’re interested in learning more about value-based pricing, there’s also a podcast at The Art of Value that is devoted to the topic.


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