Next has become the first major British high street retailer to sell more to its customers online than through its network of more than 500 stores.
The historic crossover came at the start of the new financial year in February, according to chief executive Lord Wolfson, with the gap set to widen rapidly through 2019.
It will send further shockwaves through a battered retail sector already struggling to adapt to the accelerating shift from “bricks and mortar” to digital sales.
Wolfson hails this as a thing worth embracing, saying that people in small provincial towns now have the same buying options as those who shopped on Oxford Street ten years ago. Everybody wins, right? Not exactly.
If you’re a person with a disability, Next has gone to the trouble of building a separate website which supposedly cators to the needs of those who need accessibility. Problem is, separate is not equal, and it never has been.
This is another one of those conversations we shouldn’t be having at this point in the web’s history. For one thing, as already mentioned, separate is not equal, and even law/policy, as incoherent as it is, agrees on this, at least when it comes to certain industries.
For another thing, separate websites for people with disabilities are often not maintained, (looking at you, Amazon), and are a resource vampire for both the establishment for which they’re built as well as any web design or development staff, in or out of house. If anyone seriously suggested thata we build separate websites for phones, tablets, large screens and watches, they’d be laughed out of the room by pretty much anyone who builds or designs things for the web. No one would dream of wastiing time and resources like that. So why is it still all too common to see large organizations building separate websites for people with disabilities?
Web-based discrimination is just as unacceptable as real-world discrimination. It’s not OK to build separate but equal for browsers, and it’s not OK to build separate but equal for people either, and people with disabilities are people first and foremost. Seriously, if you’re a web developer or designer and you’re being asked to build a separate site for accessibility purposes, please push back on this. I’m not going to lie, you may have to walk awa from a contract or to. We, however, are the only ones who can really change this situation. These things wouldn’t be built unless we as an industry weren’t willing to put in the elbow grease to build them. We’re not just pairs of hands, and if we as an industry could manage to move the needle from building one-size-fits-all websites to building websites responsively, then we can move the separate but equal needle too. Let’s do this already.