A senior Facebook executive has privately admitted Mark Zuckerberg “doesn’t care” about publishers and warned that if they did not work with the social media giant, “I’ll be holding your hands with your dying business like in a hospice”.
In extraordinary comments, Campbell Brown, Facebook’s global head of news partnerships, indicated to publishers and broadcasters in a four-hour meeting last week that despite Mr Zuckerberg’s view, she would help publishers build sustainable business models through Facebook.
This doesn’t just apply to news organizations. Anyone who publishes to Facebook is deemed a publisher by them. And anyone who has worked in the accessibility space for two seconds knows that if you don’t have stakeholder buy-in, efforts to remedy a situation like this are doomed to fail. So don’t hold your breath on Facebook’s global head of news partnerships being able to hault Zuck’s advancements toward publishing dominance.