Web Savvy Marketing has taken things a couple steps further, and discontinued lifetime support for individually-purchased themes, along with restricting their all-themes icense to known developers. Instead of purchasing that license through their theme store, you’ll need to fill out the contact form and make an inquiry to purchase Web Savvy Marketing’s all-themes package.

As of yesterday, StudioPress, the makers of the Genesis Framework, are now including all third-party themes sold through their website in their StudioPress Pro Plus All-Theme Package. This means that, if you’ve already purchased the package, you’ now start receiving access to the third-party themes, along with any new child theme from StudioPress plus the lifetime support. If you haven’t already purchased the package, and you’re building websites, now would be a good time to do so.

For the next week, you can get the StudioPress Pro Plus All-Theme Package, valued at north of $1,400, for $350 U.S. If you’ve purchased any StudioPress theme in the past, you’ll get a further twenty-five percent discount, which drops the price to $262.46 U.S.

As long as you buy within the next week, you’ll also receive unlimited support. StudioPress is killing that off at the end of the year, and will, after that point, be placing limits on the support they offer.

I can’t say for certain whether or not lifetime unlimited support will disappear for those who purchase the Genesis Framework and a single child theme, but I suspect it will. It wouldn’t make sense for StudioPress to kill lifetime support for just their all-themes package.

This news makes me wonder if the days of lifetime support for themes in the WordPress space is coming to an end. Themes have been a commodity for a while now, and I’d like to believe this could be changing. StudioPress tends to set trends, and I don’t think I’m off the mark in saying that other theme shops tend to follow suit.

So if you’re a smaller WordPress shop and you use Genesis, or have thought about doing so for your clients, seriously, Go get the StudioPress Pro Plus All-Theme Package.


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