On an individual and small collective basis, the IndieWeb already works. But does an IndieWeb approach scale to the general public? If it doesn’t scale yet, can we, who envision and design and build, create a new generation of tools that will help give birth to a flourishing, independent web? One that is as accessible to ordinary internet users as Twitter and Facebook and Instagram?
If we have any hope of repair, I think we as designers and developers need to start with ourselves and our industry. We need to get our act together and start behaving like we’re a profession, and we need to discontinue the pervasive practice of rewarding all the wrong things. Those are just for starters, and they’re large undertakings in themselves. And once we get our own house in order, we’ll need to spend some time doing some seriously hard work convincing the genereal public that the content we convinced them to start putting in the hands of the big social media networks is in fact valuable enough to own and control. Next comes making it easier to own and control. Despite every word of criticism I’ve leveled against WordPress’s new editor, I believe Matt Mullenweg is on the right track, at least as far as the concept goes, because I believe the new editor will make it easier for the average, non-technical person to own and control their content, and at the end of the day, average non-technical people are the majority, not designers and developers.
I have to hope we can accomplish all these tasks. Otherewise, the only thing left is to burn everything to the ground. I hate to think we might be at that point. I’m still optimistic about the web, about its openness and independence, about it’s fundamental accessibility, and I’m optimistic about fixing it and making it easier for everyone to participate in the web. To that end, I hope to have at least a small part in fixing it.