Spoiler alert: It’s not that plugin you installed. It’s creating a positive user experience for the people who visit your site.
In this talk, Rebecca Gill looks at SEO, (search engine optimization), best practices and how to apply them to a WordPress-powered site or blog. She discusses what search engines like Google and Bing want and need from you in order to drive organically generated traffic to your site, which is the kind of traffic you need in order for your website to be successful.
Good SEO, like anything else associated with your website, isn’t something you get right in a day. It takes a lot of hard work, and it’s something that improves over time. No quick fixes like pay-per-click ads, (which Rebecca refers to as “digital cocaine), and no guarantees that you’ll snag the top spot on page one of Google’s search results. Winning at search engine optimization is about making users happy by solving their problems. It won’t be easy, but it’s definitely not voodoo. If I didn’t know any better, I’d believe she was talking about improving the accessibility of your website instead of search engine optimization.
The slides for “What Really Matters in WordPress SEO are here, and you can watch the talk below.